![RNLI and Helly Hansen announce strategic partnership to help save lives](https://iims-media-library.s3.eu-west-2.amazonaws.com/wp-content/uploads/2018/04/12145025/rnli-300x200.jpg)
The Royal National Lifeboat Institution (RNLI) and Helly Hansen have announced a new strategic partnership that will support the lifesaving charity’s aim of defeating drowning.
Helly Hansen, the global technical sailing brand founded in Norway in 1877, has committed to supporting the RNLI for the next five years through a variety of life-saving activities. These include delivering drowning prevention messages to their customers, generating income, supporting fundraising and safety campaigns, product innovation and supplying the very best kit to the RNLI’s lifesavers.
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