The Smart Container Alliance has been officially launched to drive the adoption of smart container technology.
This initiative unites industry leaders to enhance cargo traceability, fortify maritime trade, and support global enforcement agencies in combating criminal networks. With geopolitical instability and climate disruptions posing risks to global trade, shipping companies must prioritize security and efficiency. The Alliance aims to advance industry standards, advocate for policy change, and foster collaboration among technology providers, shipowners, customs authorities, and international regulatory bodies like the EU and World Customs Organization (WCO).
“Smart Cargo and Container Telematics are the foundation for the 21st Century Supply Chain with revolutionary new solutions for our society, authorities, governments, and businesses to structurally reduce illicit trade, cargo contamination, cargo waste, theft, and supply chain carbon footprint while simultaneously enhancing product authentication, on-time delivery commitments, asset productivity, and cargo integrity and quality”, said Charles Vincent, CEO ARVIEM.
Aligning with the Joint Statement of EU and Global Industry & Trade Associations on International Customs Day 2025, the Smart Container Alliance calls for increased investment in customs operations, digital transformation, and stronger public-private partnerships. By integrating smart technology solutions, it seeks to address the complexities of global trade and enhance customs efficiency.
Additionally, the Alliance will act as a platform for industry collaboration, knowledge exchange, and the promotion of best practices.
“The Smart Container Alliance will act as a central platform for industry stakeholders to exchange knowledge, develop best practices, and collectively promote the widespread adoption of smart containers worldwide,” said Ittay Hayut, CEO, Hoopo.
The launch coincides with major EU Customs Union reforms, positioning smart containers at the forefront of a data-driven approach to customs checks. The Alliance will advocate for their economic and technological benefits, supporting initiatives that demonstrate their transformative potential in preventing smuggling, optimizing container usage, and ensuring supply chain transparency.
Headquartered in Brussels, the organisation will work with policymakers, industry leaders, and enforcement agencies to counter criminal infiltration and reinforce supply chain integrity. Through strategic partnerships and advocacy, it aims to create a safer, smarter, and more resilient global trade ecosystem.
Cedric Rosemont, CEO of Traxens, stated that the Smart Container Alliance serves as a unified voice for stakeholders across the industry. He emphasized that by sharing expertise, addressing challenges, and shaping policy, the industry could accelerate the adoption of smart containers and create a meaningful impact.