As British Marine unveils a strong new identity, National Boat Shows (NBS) has also re-branded to become British Marine Boat Shows. This aligns it with the new British Marine brand.
The British Marine Boat Shows’ portfolio contains two world-leading events: the Southampton Boat Show, which this year takes place 11-20 September, and the London Boat Show, taking place at ExCeL, 8-17 January 2016. The new look is the result of a year-long re-brand exercise which has been undertaken in-house.
Murray Ellis, Managing Director of British Marine Boat Shows commented: “With over 1,600 members British Marine represents an industry worth £2.93bn that employs more than 31,400 people in the UK. So whether a member exhibits or not, it is important that they support Southampton, London and the new branding; the profits from the Shows are reinvested back into the UK leisure marine industry through the services British Marine offers. The organisation now represents a durable brand for us, the organisers, to promote our world-class events. The Shows in turn enable our exhibitors to further their businesses and promote British excellence in the UK and overseas markets.”
Howard Pridding, Chief Executive of British Marine added: “We have put a lot of work in over the last year to review our brand and concluded that we needed a much fresher and more dynamic approach to our identity to reflect that we are a modern membership organisation. We wanted a very strong emphasis on the Britishness of our brand and so we have adopted a bold new look. It is important that exhibitors of British Marine Boat Shows use the new branding where possible; with everyone embracing the new brand collectively, we will have much more impact and ensure the brand stands for quality and excellence within the industry.”
