The 2014 edition of the Cannes Yachting Festival, which marked the beginning of the new international nautical season, was the perfect stage to announce the next, enthralling chapter of a 45 year business history. It was there, indeed, that Ferretti Yachts presented the project of the Ferretti Yachts 550, the new entry-level yacht in the Ferretti Yachts range – a very important boat that will help the brand and the Ferretti Group as a whole to achieve the growth objectives they are currently pursuing.
“During Cannes Yachting Festival we introduced our global sales network and the Press to our forthcoming ambitious plans for this brand”, explains Stefano De Vivo, Ferretti Group’s Chief Commercial Officer. “And this new entry-level craft is part of a strategy aimed at attracting the interest of many new owners all over the world, for whom this new 55-footer and the forthcoming Ferretti Yachts boats will be a response to their wish to enjoy the sea as never before.”