British boat manufacturers had a fantastic night at the Boat Builder Awards 2018, which took place on 13 November at the National Maritime Museum in Amsterdam.
Princess Yachts’ innovative communications campaign for the new Princess R35 won the Retail Marketing Initiative award. Noted by the judges for being strikingly as far removed from traditional boat launch marketing as might be imagined, this campaign was awarded for truly breaking the mould.
Sunseeker International and Lewmar jointly collected the prize for Collaborative Solution between a production boat builder and its supply chain partner. This was awarded for their achievements in relation to the ES800 common platform sunroof, hybrid patio door and upgradable sunroof panel for Sealine, working alongside Prestige Yachts and Hanse Group.
The evening at the Boat Builder Awards 2018 culminated with recognition for Annette Roux, who has been instrumental in the success of the Beneteau Group since 1964 and she was presented with the Lifetime Achievement Award. New talent was also recognised with the Rising Star Award going to William Jet Tenders’ Design Engineering Manager, Dan Bloice-Smith.